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Europe: Public Marketing of Cryptocurrencies in the UK – The End is (Nearly) Nigh

Europe: Public Marketing of Cryptocurrencies in the UK – The End is (Nearly) Nigh

By Kai Zhang and Jin Enyi

Thousands of advertisements for cryptoasset-related products were displayed on London public transport, including the underground network, in 2021. There has been a drop-off since the Advertising Standards Authority (“ASA”) issued standards for crypto adverts. Nonetheless, in 2022 there were reportedly adverts for 24 crypto products on London public transport. Now, however, legislation seems likely to end much of this public advertisement of crypto in the UK.

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